Quantifying Value and Getting a Seat at the Table
While companies have been increasingly focused on creating a native customer experience across the globe, localization teams are still rarely consulted throughout the planning stages and are recognized for their efforts even less. Despite having such an important role in the process, why aren't localization professionals getting a seat at the table?
In this panel discussion Paula Shannon (Chief Evangelist at Lilt), Marcia Metz (Vice President at Iron Mountain), and Carrier Fischer (Head of Globalization at Subway) will share their experiences around proving the worth of localization and championing its value organization-wide (including meeting with the CEO monthly, in Marcia's case). Don't miss out!